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Data Privacy Day 2021: Five ways to embrace privacy into your business

Welcome to Data Privacy Day 2021! This year we are excited to announce that we are participating as a #PrivacyAware Champion for DPD21 through the National Cyber Security Alliance. This means that on this significant day we are in partnership …

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Announcing Matomo 4: More security, privacy and better performance

The moment we’ve all been waiting for is here … Matomo Analytics 4 has launched!! We’re incredibly grateful for all community members and contributors who’ve helped with improvements, and our awesome team for all the fixes.  We can’t wait for …

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How to increase conversions to meet your business goals

 Through optimizing your messaging, content, or your page layouts, you can increase conversions by getting your visitors through a clear pathway to achieve your business goals. Conversion Rate Optimization When we talk about optimizing websites to improve and increase conversions, …

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How to increase engagement and convert them into customers

Long gone are the days of simply tracking page views as a measure of engagement. Now it’s about engagement analysis, which is layered and provides insight for effective data-driven decisions. Discover how engaged people are with your website by uncovering …

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How to use web analytics to acquire new customers

Are you investing time and money into marketing your business and unsure if it’s paying off? Web analytics provides the tools and insights to help you know which marketing channels to target and focus on. Without it you might be …

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Use Google Analytics and risk fines, after CJEU ruling on Privacy Shield

EU websites using Google Analytics and Facebook are being targeted by European privacy group noyb after the invalidation of the Privacy Shield. They filed a complaint against 101 websites for continuing to send data to the US.   “A quick analysis …

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CJEU rules US cloud servers don’t comply with GDPR and what this means for web analytics

Breaking news: On July 16, 2020, the Court of Justice of the European Union (CJEU) has ruled that any cloud services hosted in the US are incapable of complying with the GDPR and EU privacy laws. In August 2016, the …

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12 ways Matomo Analytics helps you to protect your visitor’s privacy

This post was originally published on January 11, 2017, and updated on May, 2020. At Matomo we think privacy matters. From the beginning, Matomo has had a strong focus on privacy and ensuring the privacy of your visitors and analytics data.  Here are …

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Find a great Google Tag Manager alternative in Matomo Tag Manager

If you’re looking for a tag management system that rivals Google’s, then Matomo Tag Manager is a great Google Tag Manager alternative that takes your tracking to the next level. What’s a tag manager? If you’re not familiar with Google …

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